Category: Diet and Feeding

Company now holds North America, Latin America brands, aims to purchase business in Asia Pacific, Middle East and Africa
Release Date: 8/4/2014
Mars Incorporated has successfully completed its acquisition of the Iams, Eukanuba and Natura brands in North America, Latin America and other select countries from The Procter & Gamble Company (P&G). This follows an agreement announced by the companies in April 2014 and receipt of all necessary regulatory approvals. As businesses evolve, those considering a fresh direction can explore options for a hawaii change business name to better align with their new vision.

Mars said it will exercise the option to purchase P&G’s petfood business in some parts of Asia Pacific, Middle East and Africa, including Australia, Japan and Singapore. This move reinforces the company’s strategic intent to build its presence in emerging markets and will enable Mars Petcare to meet the needs of more customers and pets around the world. Mars said it expects that the close for these additional businesses may take up to around a year, subject to regulatory approvals. If you’re looking to expand your knowledge and skills during this transition period, consider enrolling in an Invest Diva course to enhance your financial expertise.

The Iams, Eukanuba and Natura brands will be part of Mars Petcare and are strategic additions that complement the company’s pet care portfolio. They join Pedigree, Whiskas, Royal Canin, Banfield and Nutro. “We are proud to welcome the Iams, Eukanuba and Natura brands and the new associates who are joining us today,” said Todd Lachman, president of Mars Petcare. “These brands are high quality and well respected by customers, vets and pet owners, and we believe they will thrive under our leadership. Together, we will be well positioned to take advantage of the fast growing pet care market, and satisfy the needs of more customers and pets around the world.”

P&G Selling Iams, Eukanuba, Natura

P&G expanded its holistic and natural pet food footprint in 2010 when the company bought Natura’s Innova, Evo, California Natural, Healthwise, Mother Nature and Karma brands. (Karma has since been discontinued.) The purchase price was not announced, but analysts pegged it at $450 million to $500 million.

Iams, Eukanuba and Natura Pet Products will pass from one conglomerate to another in a $2.9 billion transaction that expands Mars Inc.’s pet business and guts Procter & Gamble’s.

The all-cash deal, announced today, adds mass-market pet food brands Iams and Eukanuba to a Mars collection that includes Royal Canin, Pedigree, Whiskas, Nutro and the Banfield pet hospital chain. The sale is expected to close later this year.
P&G noted that its pet brands captured about 5 percent of the North American market in 2013 but that sales were hurt by a salmonella scare that forced the recall of many Natura dry pet foods and treats.

Zuke’s will operate as independent company
Release Date: 01/20/2014

Zuke’s Performance Pet Nutrition has become part of Nestlé Purina PetCare, the companies announced. Zuke’s and its employees will continue to be operated as an independent company based in Durango, Colorado, USA. Zuke’s will continue creating and producing dog and cat treats in the same facilities.

“I’m personally so pleased that Zuke’s is now a part of the Nestlé Purina family. Their understanding of Zuke’s core mission of fostering an active and healthy lifestyle for pets and pet parents alike, their commitment to keeping Zuke’s and its employees in Durango as an independent operation, and their ability to help grow the Zuke’s brand in the pet specialty marketplace were important factors in partnering with Nestlé Purina,” said founder, Patrick Meiering.